Southern Frost

About Us

Years Experience
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Cooling Solutions You Can Rely On

At Southern Frost, we are a dedicated Manufacturer’s Agent specializing in high-quality refrigeration products for the foodservice industry. With over 25 years of experience, we provide reliable and cost-effective solutions, including walk-in coolers and freezers, blast chillers, and shock freezers. Our focus is solely on refrigeration, ensuring we offer expert knowledge and top-notch service to our clients in North and South Carolina.

Founded by industry veteran Billy Hecklau, Southern Frost draws from decades of experience with distributors, manufacturers, and global chains to provide innovative refrigeration solutions. Our mission is simple: to supply durable, value-driven products that meet the cold storage needs of our customers. We take pride in offering personalized service, working closely with clients to find the best fit for their unique needs.

At Southern Frost, we strive to be a trusted partner in helping businesses maintain efficiency and quality, all while keeping things cool and cost-effective.

  • Expertise in Refrigeration
  • Comprehensive layout and design Capabilities
  • Replacement Door Options
  • Full Lineup of Blast Chillers and Shock Freezer
Our value

Reliable Cooling. Exceptional Service. Lasting Value.

At Southern Frost, our core value is providing reliable, durable, and cost-effective refrigeration solutions that exceed our customers’ expectations. With over 25 years of industry experience, we understand the importance of high-quality products and exceptional service. We focus on delivering tailored cold storage solutions that meet the unique needs of each client, ensuring long-term performance and value. Our commitment to honesty, integrity, and customer satisfaction sets us apart in the industry. Trust Southern Frost to keep your business running smoothly with dependable, top-tier refrigeration solutions.

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The middle years of experience at the Factory level (Welbilt) as both a Director of Chain Accounts and Strategic Sales Manager allowed for greater professional growth and networking across the country. All while gaining better insight into the thought processes that take place within a brand. These years also helped by  working directly with Global Chains to gain valuable skills in: strategic planning, goal setting, understanding metrics and future trends of the industry, problem solving, product test/presentation, and customer service to name a few.

The later years of experience allowed for a deep education in the Refrigeration sector of our industry. The training and sales experience gained help enhance capabilities of providing refrigerated structures for a variety of cold storage. These years of Management also helped gain a better understanding of how-to vet, hire, train, and motivate Rep firms to help reach the Manufacturer’s goals. Leadership skills were also improved during this time period.

And now it’s time for the next chapter called Southern Frost, a unique “Cold Sided only” Rep firm in The Carolinas!